HELLO Labs, a leading Web3 entertainment company, is excited to announce an innovative distribution strategy for its highly anticipated TV series, Killer Whales. The strategy involves a unique dual approach, blending the power of Web3 and Web2 premieres to engage a diverse and global audience.
Web3 Premiere on HELLO TV: Exclusive Access with $HELLO Token
The distribution plan begins with the Web3 Premiere, launching on HELLO Labs’ new streaming platform, HELLO TV, on February 8th, 2024. Viewers will have the exclusive opportunity to purchase episodes using the $HELLO token. The series will run for five consecutive weeks, with a new episode premiering each week, building excitement and anticipation among the audience.
This strategic move allows HELLO Labs to leverage the potential of blockchain and cryptocurrency enthusiasts, catering specifically to the crypto-savvy demographic. The Web3 Premiere aims to create a grassroots following for Killer Whales through a series of campaigns and spaces featuring the show’s judges, partners, plus soon-to-be announced collaborations with crypto media publications.
Web2 Premiere: Marching into Mainstream Streaming Platforms
Following the Web3 Premiere, Killer Whales will be available on mainstream streaming platforms from March 14th, 2024. The specific platforms will be gradually revealed leading up to the release date. HELLO Labs has strategically partnered with industry giants, including CoinMarketCap, Hacken, and Casper Labs, to maximize the impact of its marketing campaign. This approach allows them to effectively target individual consumer bases, ensuring a tailored experience for each viewer.
Dual-Campaign Approach: Targeting Crypto Enthusiasts and Mainstream Audiences
The Web3 strategy will engage crypto-savvy viewers through a series of X campaigns and spaces featuring the show’s judges. Collaborations with reputable crypto publications will further solidify Killer Whales’ presence within the blockchain community. The mainstream Web2 campaign will target a broader demographic through traditional advertising channels. HELLO Labs plans to advertise Killer Whales on billboards in key locations such as Los Angeles, New York, and London. Complementary out-of-home (OOH) advertising will be combined with targeted social media campaigns on platforms like TikTok, YouTube, and Instagram.
This two-step approach is designed to build momentum, ensuring Killer Whales makes a lasting impact across both crypto and mainstream audiences.
About HELLO Labs
HELLO Labs is a pioneering Web3 entertainment company dedicated to delivering innovative and engaging entertainment experiences. With a commitment to pushing boundaries and embracing emerging technologies, HELLO Labs continues to redefine the landscape of entertainment.
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